White space opportunities in esports apparel

White space opportunities in esports apparel

The gaming industry is larger than ever and a huge opportunity exists for major brands, manufacturers, and suppliers to provide products that cater to this emerging market. The potential for revenue from catering to the unique needs of esports athletes is presently untapped. In this Intelligence Brief, we identify existing opportunities in esports apparel as well as provide insights from top medical professionals working directly with esports athletes to understand their currently unmet needs.

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The gaming industry is larger than ever, bringing in more revenue than the worldwide box office, music industry, NFL, NBA, MLB, and NHL combined. Despite the booming viewership and immense influx of capital into the esports industry, esports athletes are currently neglected in terms of their overall health and well-being, which is cutting their gaming lifespans tragically short.

The integration of functionalized apparel that addresses the health and performance needs of esports athletes is in its nascent stages. Companies that make the effort to truly understand and cater to the functional needs of esports athletics, including the coaches, players, and fans, have a huge opportunity to become a megabrand in a burgeoning industry.

Included in this Intelligence Brief:

  • Identification of the unique needs of esports athletes
  • A look at the patent applications for esports
  • Expert insights from top esports medical professionals into the current clothing, footwear, and wearable esports markets
  • Opportunities for addressing future needs in the clothing, footwear, and wearable esports markets

If you have any questions or would like to know if we can help your business with its innovation challenges, please contact us here or email us at solutions@prescouter.com.

 

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