Generally, brands rely on customer interviews, surveys, and focus groups to identify and understand consumer trends impacting their business. What if there was another layer to supplement and validate the findings from these traditional data sources?
Given the popularity, high number of participants, and level of commitment via investment, Kickstarter and other crowdfunding platforms can provide a valuable perspective on consumer trends and product preferences associated with those trends.
Here, we provide examples showing how to leverage crowdfunding data to evaluate consumer trends and identify product development opportunities.
Included in this Intelligence Brief:
- 3 prominent consumer trends identified using Kickstarter campaign data
- Top 9 Kickstarter campaigns aligning with these consumer trends
- 7 successful campaigns validating known macro cosmetics trends
- Profiles of the 6 Wearables & Gadgets campaigns and 3 Functional Fashion Kickstarter campaigns
