Food & Beverage

PreScouter’s Food and Beverage industry covers food production, agriculture, beverages, alcohol, and tobacco. Key trends in this industry include the prioritization of value over low cost, the requirement for quick reactions to shifts in consumer priorities, increased demand for short-cut foods to fit into busy schedules and a focus on sustainability. Key challenges include maintaining supply for a growing population, rising food commodity prices, increasing scrutiny of ingredients and shifting regulatory guidelines.

Representative Clients Include

Our Insights and Work

Biological nitrogen fixation: Can we produce more food with less fertilizers? Article
11 February 2025

Biological nitrogen fixation: Can we produce more food with less fertilizers?

By 2050, the global population is projected to surpass nine billion, and one of the biggest challenges humanity will face is food security. Current agriculture practices depend heavily...

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Decoding what consumers really want: How to accelerate innovation with AI-enabled consumer insights Sample Briefing
18 January 2024

Decoding what consumers really want: How to accelerate innovation with AI-enabled consumer insights

Providing market feedback to technical innovation teams via a market research team can be cumbersome, ultimately increasing the time and cost required to launch products. An opportunity exists...

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Uncovering strategic market opportunities for chia seed mucilage Case Study
26 February 2025

Uncovering strategic market opportunities for chia seed mucilage

PreScouter provided in-depth market insights on chia seed mucilage, analyzing trends, competitors, segmentation, and growth opportunities.

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What Our Clients Say About Us

Topics We’ve Worked On

Flavor Enhancement
Animal Nutrition
Sugar Reduction
Clean-Label Ingredients
Shelf Life Extension
Medicinal Foods
Smart Packaging
New Manufacturing Technologies
Precision Farming

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