Category Archives: Consumer Goods

  • How music streaming services are tapping into the AI vibe

    Artificial intelligence (AI) is the design, implementation and use of programs, machines, and systems that exhibit human intelligence. Furthermore, with its most important activities being knowledge representation, reasoning, and learning, AI encompasses a number of important sub-areas, which include voice recognition, imag .. ... READ MORE

    By: Rajasimha Koppula
  • Are plant stem cell-based technologies the future of anti-aging skincare?

    Humans have been using cosmetics for centuries to enhance their beauty and to promote good health. Cosmetics from the pre-modern era incorporated scented oils, ointments, beeswax, minerals and natural dyes such as henna. Perfume and cosmetics have played a .. ... READ MORE

    By: Amruta Ashtekar
  • What are the latest innovations in sleep technology?

    A good night’s sleep is one of the key elements for good health. In fact, good sleep has been proven to have many health benefits, such as improving concentration and productivity, maximizing athletic performance and even decreasing the risk of cardiovascular diseases and strokes. As many people are now sleeping less, and sleep quality has decreased as well, many companies are busy developing sleep aid technologies. Here, we go over some of t .. ... READ MORE

    By: Adnane Saoud
  • Non-Invasive Biosensing Companies to Look Out for in 2018

    Wearable, non-invasive biosensors combine the innovations in wearable electronics with miniaturized biosensing technology. They are typically offered in the form of small, portable objects that can be worn on the body, integrated into clothing or integrated into handheld devices. Such biosensors must be able to accurately measure analytes that are .. ... READ MORE

    By: Daniel Morales
  • What are the latest technologies redefining the beauty and cosmetics industry?

    In the past few years, the world has witnessed the rise of several game-changing technologies, such as artificial intelligence (AI), augmented reality (AR) and ... READ MORE

    By: Tanima Bose
  • How will 5G impact different industries?

    A little something about the Gs: We are living in a decade where wireless technologies have become an irreplaceable part of our daily life. It all started in the 80s with the analog technology referred to as the first generation wireless technology - 1G. The “large brick phones” had a poor battery life and a maximum speed of 2.4 Kbps. Then, 2G came in as a big leap in mobile technologies and .. ... READ MORE

    By: Abhinaya Baskaran
  • PreScouter Journal 2017 Roundup & 10 Most Read Articles

    It has been quite a year for the PreScouter Journal. Thanks to our great team and valued readers, the journal received 3 unique awards in 2017: PreScouter Journal named one of the Top 50 Innovation Websites and Blogs for Innovators & Inventors. PreScouter Journal named one of the ... READ MORE

    By: PreScouter Journal
  • Neuromarketing: How neuroscience is revealing what a consumer really wants

    Since the days of snake-oil peddlers, and even long before, the art of marketing has been to reach for that secret ‘buy button’ in the mind, to tickle the subconscious into purchasing whatever it is that needs to be sold. Along came the 21st century, and with it came neuromarketing. What is this new technology, and what can we expect from it? According to the Neuromarketing Science & Business Association ... READ MORE

    By: Vincent Schoots
  • What Technologies Are Redefining Shopping this Holiday Season?

    Holiday shopping was once a straightforward process. As technology changes the world around us, simple activities like shopping are becoming simplified. Social media and online stores are having a significant and growing influence on the holiday market, year after year. The majority of us will incorporate our computers and mobile devices in the way we shop this year, in one way or another. Retailers are beginning to capitalize on this trend, ta .. ... READ MORE

    By: Jesse Bereta
  • How AI Is Redefining the Consumer Goods Industry

    Artіfісіаl intеllіgеnсе (AI) is currently taking the retail world by storm and will increasingly continue to do so. Thе mаrkеt ѕіzе оf AI ѕоftwаrе аnd ѕуѕtеmѕ is expected to reach $38 million by 2025, and the potential opportunities for interacting with customers in new and increasin .. ... READ MORE

    By: Daniel Morales
  • Could virtual reality become a non-addictive painkiller?

    The applications of virtual reality (VR) range from enhanced gaming experience to improved retail and medical training to a weight loss solution. Scientists take VR even further proposing treatments to conditions like depression, post-traumatic stress disorder, .. ... READ MORE

    By: Marta Kubala
  • Apple iPhone X Review: What is right and wrong about the newest iPhone model?

    The X might stand for the tenth anniversary of the phone that changed the world. But, after using the device for a week or so, the X seems more like a symbol of the unknown. The Apple iPhone X is a beautiful phone with several features that separate it from the rest of the smartphone crowd. But, there are also several issues that Appl .. ... READ MORE

    By: Kristen Bentley
  • Allow Me to Reintroduce Myself: The Changing App Market

    Some would argue that the app boom is over. App developers are facing an oversaturated market, and it is becoming increasingly more difficult to attract new users. Independent app developers or publishers are having a hard time getting new users to download their app. According to a Statista report (June 2016), the Apple App Store has 2 million apps, while the .. ... READ MORE

    By: Daniel Morales
  • How is wearable technology changing Halloween?

    Halloween is around the corner and with it the scares and excitement. Over the last few years, we have seen how technology has influenced the frightening season with decorations that jump, and candy bowls that shake. But, what about what we are wearing? Is there any new tech that can put your costume over the top this year? Wearable tech has come a long way; it can prevent sp .. ... READ MORE

    By: Jesse Bereta
  • What wearable technologies can prevent sports injuries?

    This article covers the various injuries that athletes may incur during their professional career and the available wearable technologies that help prevent or protect from such injuries. The impact of wearables in the sports industry: For athletes who have to test their physical strength, endurance and speed on a daily basis, identifying ... READ MORE

    By: Anu Antony
  • RFID: A Technological Revolution

    RFID technology has changed the face of many industries- including various areas of transportation, but what is it exactly? And how does it (and will it in the future) affect your transportation needs and uses? RFID: The Basics RFID stands for Radio Frequency Identification, and it describes the use of electromagnetic fields .. ... READ MORE

    By: Paula Hock
  • Commercial Drones: An Emerging Market

    When the average person thinks about a drone, they typically come up with one of two examples: a military weapon or an amateur videographer at their cousin’s wedding. In the last few years, however, drones (or unmanned aerial vehicles- UAVs) have seen an emergence in a new use category: the commercial/industrial sector. Numbers Breakdown In general, that average person is right about drones: ... READ MORE

    By: Paula Hock
  • Pivoting the Consumer Goods Industry

    Consumer goods companies (CGCs) have seen exceptional growth over the years. However, multiple changes in the industry are placing their current business models and strategies to the test. It’s All About the Consumer The most important contributor hindering the growth of .. ... READ MORE

    By: George Joseph
  • Apple Plants Their Seed in the Augmented Reality Orchard

    Yesterday (June 5, 2017), Apple introduced its developer tools for augmented reality (AR) applications, called ARKit. This puts them in direct competition with other giants such as Google and Facebook for the fate of the upcoming AR boom. Why is this so important? Who cares who releases tools for building program .. ... READ MORE

    By: Justin Schaefer
  • Biodegradable Baby Diapers: Current Market and Future Development

    Many baby diapers are not biodegradable and could take hundreds of years to degrade. While it's unknown how many years biodegradable materials take to decompose, to serve more environmentally-conscious consumers,  there is a growing trend to produce biodegradable baby diapers. PreScouter, an R&D research consultant firm, looked at the current product market of biodegradable baby diapers and also future technologies like nanotechnologies that can lessen the environment .. ... READ MORE

    By: Justin Schaefer
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