About the client:
The client is a multinational personal care company. They engaged PreScouter in this research support service project to work with their R&D team to help discover ways to allow consumers and businesses to extract value from the retrieval and analysis of bodily fluids.
Challenge:
PreScouter’s goal in this engagement was to map the landscape of companies offering products and services focused on harvesting biometric data from bodily fluids by identifying the following:
- Existing products for testing bodily fluids
- Successful business models associated with the retrieval and analysis of bodily fluids
Approach:
To meet this challenge, PreScouter took the following steps:
- Developed a technology landscape and highlighted tech transfer opportunities using sources such as patents, startup databases, and press releases
- Identified the key established and emerging players
- Conducted a deep-dive analysis into top technologies of interest enhanced by outreach to companies and subject matter experts (SMEs)
- Benchmarked the top products of interest and characterized the top business models of interest
- Presented a compilation of all technologies analyzed along with a sum analysis of major hurdles, challenges, and objectives met
Outcome:
PreScouter identified key experts and B2B companies with expertise in bodily fluid analysis, as well as characterizing and ranking the best business models for entering the space based on a model developed with the client.
A downloadable version of this case study is available here.
