Flavor is a key driver for consumer preference and purchase intent. Clean label flavors are no longer a “nice-to-have” but a “must-have” to meet consumers’ growing demand for more healthy natural ingredients.
Although there is no regulatory or legal definition for “clean label,” it is characterized by the ways consumers perceive it and how food companies market their products. Food & beverage companies are always looking for flavors that will appeal to consumers. In general, clean label flavors are often perceived as flavors that do not contain any unfamiliar complex chemical names, preservatives, or anything artificial.
This Intelligence Brief highlights insights from two industry experts who are working closely with clean label flavors and ingredients to help developers in the Food & Beverage industry understand misconceptions in the clean label space as well as identify areas of opportunity.
In addition, the brief provides profiles of 10 commercially available clean label flavor solutions. These profiles offer a peek into some of the latest innovations in natural flavorings, ranging from extracts and flavor carriers to novel taste enhancers and modulators that are reducing the need for excess sodium and fat, showcasing how clean label flavoring can offer customers not only more natural but also more healthy choices.
Included in this Intelligence Brief:
- Drivers for clean labeling
- Discussion about what “clean labeling” means
- A look at the clean label flavors market
- Interviews with two Subject Matter Experts: Flavorist Laura A. Arias and Food Scientist Stefan Bucher
- Profiles of 10 commercially available clean label flavor solutions
