Category Archives: Strategies


    This is part 2 of our 3 article series on Elon Musk. Part 1 covered the early stages of Musk's life. In this article, we explore Elon Musk, the visionary: The 'why' and 'how' behind his incredible plans to make the world a better place. Since the successful launch of SpaceX's ... READ MORE

    By: Rebecca Alexander

    This is part 1 of our 3 article series on Elon Musk. In this article, we explore Musk's intriguing journey from South Africa to the U.S. and his first major successes as an entrepreneur. "That's one small step for [a] man, one giant leap for mankind." Most people would recognize these words uttered by Neil Armstrong when he first stepped on the moon because this was one of those milestones that pushed the known limits of h .. ... READ MORE

    By: Rebecca Alexander
  • 4 Ways Sleep Deprivation Affects Work Performance

    A lack of sleep is as detrimental to your career as it is to your health. You may not realize that it’s actually severely impacting your performance at work. World Sleep Day Society relays that 46% of the world’s sleep-deprived individuals frequently miss work or commit more mistakes in the office compared to the 15% who get sufficient sleep. If you’re part of that worrying s .. ... READ MORE

    By: Jasmine Carter
  • PreScouter Journal 2017 Roundup & 10 Most Read Articles

    It has been quite a year for the PreScouter Journal. Thanks to our great team and valued readers, the journal received 3 unique awards in 2017: PreScouter Journal named one of the Top 50 Innovation Websites and Blogs for Innovators & Inventors. PreScouter Journal named one of the ... READ MORE

    By: PreScouter Journal
  • Infographic: 3 Steps to Becoming a Better Technology Scout

    This infographic was adapted from a previously published article. For more information, the full article can be read here.   ... READ MORE

    By: PreScouter Journal
  • Neuromarketing: How neuroscience is revealing what a consumer really wants

    Since the days of snake-oil peddlers, and even long before, the art of marketing has been to reach for that secret ‘buy button’ in the mind, to tickle the subconscious into purchasing whatever it is that needs to be sold. Along came the 21st century, and with it came neuromarketing. What is this new technology, and what can we expect from it? According to the Neuromarketing Science & Business Association ... READ MORE

    By: Vincent Schoots
  • What Is Lean Construction and Why Should You Care?

    The construction industry in America is in crisis. As an industry, it is struggling with inflation costs, poor quality standards, competent labor shortages and worker dissatisfactions. All being symptomatic of the deeper problems inherently within the construction fields. The primary realization by professionals in the construction fields is that these problems have basic solu .. ... READ MORE

    By: Jessica Kane
  • Innovation is Expensive and Other Myths

    Innovation is equated to the development of new products, technologies, services and business models that fuels the growth of companies while creating benefits for consumers. However, such an important discipline is also often misunderstood. It is pretty common to hear statements such as “you have to be creative to be innovative”, “innovation is expensive”, and “innovation .. ... READ MORE

    By: Rajeswari Jayaraman
  • Three Myths About Innovation Exposed

    Traditionally, innovation was something managers, CEOs, and the general population considered as “coming up with a new product”. But, in recent years, that definition has changed. Innovation is gradually being applied towards the development of business models, marketing, and management practices. There is more appreciation for fresh ideas that can transform any part of the .. ... READ MORE

    By: Vidhya Sivakumaran
  • How to Develop a Corporate Innovation Strategy

    Having a plan and executing a plan, as most executives know, are two different beasts. As you begin the strategic process to innovate internally and start planning for next year's goals or next quarter's, keep in mind these best practices as told through one of the most innovative companies, Uber. State your vision. Developing a strategic process and seeing it through is similar to goal setting in that you need to be specific about your intentions. The most in .. ... READ MORE

    By: Amanda Elliott
  • The Power of Paradox in Innovation

    To say and to do, which one are you in your organization? And even if some say and some do, what do we need from a leader to successfully innovate in a company? In the past decade, I have listened to many leaders across all sorts of industries and organizations talk about innovation, but very rarely .. ... READ MORE

    By: Ralph Kerle
  • Why Companies are Moving from Closed to Open Innovation

    Until fifteen years ago, closed innovation was the gold standard for protecting proprietary information and beating out the competition. Closed innovation is based on a model of internal and centralized research and development, with all ideas being produced, developed, created, commercialized, and implemented in-house. Why Companies Preferred Keeping Ideas Internally There was a strongly held .. ... READ MORE

    By: Jessica Day
  • Innovation in Highly Complex Markets: Lessons from BJ Adaptaciones

    The innovation model of BJ Adaptaciones, a company specialized in designing solutions adapted for people with disabilities, gives us the keys to innovation in highly complex markets. BJ Adaptaciones is a Spanish assistive technology company offering solutions to people with disabilities. Such solutions aim to improve overall personal autonomy and well-being as well as facilitating communication and access to both .. ... READ MORE

    By: Susana Gonzalez Ruiz
  • What is Open Innovation?

    Remember when you were in school and you had study sessions with a group in your class? That's open innovation. You have someone else's opinion in the work that you ultimately get credit for. Open innovation has a negative connotation to some, and it's downright genius to others. So, we are here to clear up some of the misconceptions about open innovation. We will show you projects that use it in .. ... READ MORE

    By: Shehwar Ali
  • How Do Biotech Startups Become Successful?

    Taking an idea to market, and then to profit is not new, but it’s not a guarantee either. With the dawn of startups and innovation, we are going to look at three biotech startups success stories. Two started  in academia and then commercialized into biotech companies and the last one is an example from R&D experts. Pulmotect: Promising Results Backed Up By Professional Management PULMOTECT is a clinical-stage pharmaceutical company developing a small mole .. ... READ MORE

    By: Yugang Wang
  • Why Companies Should Collaborate With Academia

    In history, it is evident that progress has always been inextricably bound with scientific leadership. In order to excel, whether it be in information technology, agriculture, biotechnology or renewable energy, companies must stay one step ahead of their competitors. Staying ahead is not possible without ... READ MORE

    By: Shehwar Ali
  • Overcoming the Barriers to Innovation

    In his 2015 Harvard Business Review article, “You Need an Innovation Strategy”, Harvard professor Gary Pisano argued that resource allocation decisions are limiting the ability of firms to embrace innovation. True, but why do we still see a lack of innovation, even when resources are provided? The ha .. ... READ MORE

    By: Jim Dewald
  • The Fear Barrier: Weighing Risk and Reward in Innovation

    Humans do not like change and dislike the disruption it brings. We like to know where we are and what we have to do. We only tolerate change when we perceive the need for it or when we have to. That size of “need” is different for every person. Doing something different creates a sense of fear in most of us. The unknown can be exciting, but fear is always in the emo .. ... READ MORE

    By: Harvey Wade
  • How Innovation Occurs: Lessons from Sports

    The history of tennis and high jump shows us that major innovations may emerge from small and insignificant facts. However, we also discover that innovation is only one step in a chain of events and changes in the material and cultural conditions. TENNIS: THE OVERHAND SERVE Originally, tennis players used a leather or cork ball and used their hands or leather gloves as rackets. It was played in narrow, indoor courts with a net much higher than nowadays. .. ... READ MORE

    By: Susana Gonzalez Ruiz
  • How to Create an Idea Factory

    By: Mitch Ditkoff One of the reasons why most BIG IDEAS go nowhere is because the idea originators do not have a team of collaborators on board to help develop and execute their ideas. In the absence of collaborators, the idea originators either try to do everything themselves (not a good idea) or spend so much time trying to enroll people on the fly that the idea loses momentum and eventually .. ... READ MORE

    By: Mitch Ditkoff
  • Load more