Case Study

January 2024

The future of gaming: Competitors, innovations and markets

Case Study

-January 2024

The future of gaming: Competitors, innovations and markets

About the Client:

The Client, a tier 1 gaming and entertainment OEM provider was interested in exploring the future of gaming. They wanted to analyze state-of-the-art developments and identify key potential partners to improve the quality of their leading global gaming platform and develop new functionalities to surpass their competitors.

Challenge:

The Client engaged PreScouter to help them solve technical challenges faced by their global R&D team through technology scouting and assessment efforts across various technical topics.

Approach:

PreScouter examined 11 technology topics for the client’s Annual Research Support Service license. This involved using expert insights, identifying relevant startups and companies, and highlighting academic developments. Some of the topics covered were:

  • Human skin capturing/rendering
  • Deformable user interfaces
  • Energy-efficient computing
  • VR/AR optics (Vergence and accommodation conflict resolution)
  • Logo asset creation
  • Semantic video understanding
  • Eye tracker/gaze tracking technologies
  • Emotion recognition tools

Outcome:

PreScouter’s research and analysis presented the Client with over 80 vendors across the selected segments. PreScouter recommended 10 key partners with whom the Client has begun collaborating with to develop their next-generation gaming platform.

A downloadable version of this case study is available here.

If you have any questions or would like to know if we can help your business with its innovation challenges, please contact us here or email us at solutions@prescouter.com.

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