About the Client:
The Client came to PreScouter for help in learning as much as possible about a disruptive competitor in the hard surface flooring market in order to gain a competitive edge.
Challenge:
PreScouter’s goal in this Research Support Service Project was to conduct research and complete an analysis of the competitor’s business model, supply chain players, and future growth strategies in the hard surface flooring market.
Approach:
PreScouter utilized a range of sources to conduct a comprehensive competitor analysis, including:
- Market research reports
- SEC filings
- Investor reports
- Patent filings
- White papers
- Company websites
- Press releases
- Case studies
- Trade publications
- Outreach and interviews with researchers and companies
- Technical and industry knowledge of PreScouter’s Subject Matter Experts and Advanced Degree Researchers
- PreScouter’s database of previously profiled companies and technologies
Additionally, PreScouter conducted interview scripts with approval from the Client team to validate their secondary research. These scripts were used to interview consultants from the flooring industry.
Outcome:
PreScouter provided the Client with a robust and detailed SWOT analysis, validation of the hypotheses generated by the SME interviews, and concise answers to very specific questions generated by the Client.
A downloadable version of this case study is available here.
